Raygun capitalizes on crunchberries and more in the city of five smells

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CEDAR RAPIDS, Iowa (KCRG-TV9) The Greatest Store in the Universe, also known as Raygun, is stocked with bold-faced t-shirts and other merchandise boasting equally bold Cedar Rapids humor.

Shirts, refrigerator magnets, and koozies printed with one-liners like 'Sex, drugs, and Rockwelll Collins' and 'Wake up and smell the Crunchberries' line the walls. They're jokes that Raygun is known for in Des Moines, Iowa City, and Kansas City, where the company's other stores are located.

Now, a fourth storefront is open next to Newbo City Market in Cedar Rapids.

"There's a number of things to laugh at here," said Taylor Frame, Raygun's director of stores. "From Mount Trashmore to Crunchberries to the quadrants to all the attractive people that live here."

Frame said the signature phrases are created organically by the Raygun team.

"We sit back-to-back, side-to-side and crack jokes all day," Frame said. "We pull our shirt product ideas from conversations we have, more or less."

Frame also said the company plans to expand to more states in the future.

"I think Iowans and Midwesterners in general, have a sense of pride but there's also a willingness to laugh at yourself and with other people," Frame said.