Donations from Cy-Hawk beer sign-holder reach $225k

Carson King's donations have reached $75,000. When the matching donations from Venmo and Busch Beer are added in, the current donation to the University of Iowa Stead Family Children's Hospital is $225,000.

An Iowa State fan's tongue-in-cheek sign asking for more beer money has now raised tens of thousands of dollars for the University of Iowa Stead Family Children's Hospital after two companies said they would match his total.

According to Carson King's Twitter account, people have sent him over $10,000 in donations to his Venmo account after holding up a sign that said "Busch Light Supply Needs Replenished ~Venmo~ Carson-King-25" during the broadcast of ESPN's College GameDay ahead of the Iowa State versus Iowa football game on Saturday.

King, 23, said instead of using the money to buy more beer, he plans to donate all the money to the University of Iowa Stead Family Children's Hospital.

Now, two companies have responded to King's generous plan with matching donations. The first

, tweeting that it would match whatever King collects. Now, the online money transfer service Venmo has added its matching donation to the total.