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Run or Dye 5K Attracts Thousands to Kirkwood Campus

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CEDAR RAPIDS, Iowa - Of the several events happening during Freedom Festival 2014, one of them stands out as undoubtedly the most colorful. The Run or Dye 5K kicked off with clouds of colored powder Saturday morning on the Kirkwood Community College campus. Judging by the turnout, the popularity of events like Run or Dye has hit a fever pitch.

“Run or Dye is all over the country, moving up into Canada and other parts of the world as well, said Josh Stuart, event manager.

It’s easy to see why. This is something for all ages, and all ability levels.

The hundred or so Freedom Festival volunteers were having a blast, too. Brittany Spears (yes, that’s her real name) spent hours tossing handfuls of colored corn starch onto runners passing by.

About 1 pound of colored cornstarch was on hand for each person running or walking, in addition to about 13,000 packets of dye participants tossed into the air at the end of the race.

“FDA-approved,” Stuart assured us. “I mean if you want to, you could eat it. But i wouldn’t suggest it; it doesn’t taste very good.

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