Professionals Help Neighborhoods With Branding

By Max Walker, Digital Editor

CEDAR RAPIDS, Iowa - A marketing firm is heling five Cedar Rapids neighborhoods craft their own identities.

Tuesday night, Amperage Marketing met with representatives of Wellington Heights to create a brand for that area.

The company says it can provide expertise, but it’s up to those who live there to define their neighborhood and what it’s trying to accomplish.

“As marketers we can help them through the process, but it’s really about them. It’s the soul of the neighborhood that we want to find out,” said Amperage employee Mark Mathis.

The neighborhoods can use the ideas they come up with at the sessions for grant applications and advertising.

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