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Professionals Help Neighborhoods With Branding

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CEDAR RAPIDS, Iowa - A marketing firm is heling five Cedar Rapids neighborhoods craft their own identities.

Tuesday night, Amperage Marketing met with representatives of Wellington Heights to create a brand for that area.

The company says it can provide expertise, but itís up to those who live there to define their neighborhood and what itís trying to accomplish.

ďAs marketers we can help them through the process, but itís really about them. Itís the soul of the neighborhood that we want to find out,Ē said Amperage employee Mark Mathis.

The neighborhoods can use the ideas they come up with at the sessions for grant applications and advertising.

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