RuffaloCODY acquiring Noel-Levitz

Companies help recruit, retain college students

By George C. Ford, The Gazette

Two Corridor businesses that help colleges and universities recruit and retain students as well as remain connected with alumni are merging.

RuffaloCODY in Cedar Rapids is acquiring Noel-Levitz of Iowa City. Financial terms of the merger were not disclosed.

Duane Jasper, president and CEO of RuffaloCODY, said the two organizations share a common set of values and corporate culture.

“We’ve known the team at Noel-Levitz for a great number of years and I think have a mutual respect for each other,” Jasper said. “I think we share a vision for how we can best serve institutions of higher education and help them recruit and retain the right students as well as connect and engage with alumni.”

Founded in 1991, RuffaloCODY offers enrollment management and fundraising services and specializes in strategic oversight, outreach, and engagement services. The company serves nearly 1,000 colleges and universities as well as non-profit organizations around the globe.

Noel-Levitz, founded in 1973, specializes in higher education strategic enrollment planning, student marketing and recruitment, financial aid, student retention, and market research. The company, which has offices in Iowa and Colorado, has worked with more than 3,000 colleges and universities throughout North America and abroad.

Jasper will remain president and CEO of RuffaloCODY and Kevin Crockett, president and CEO of Noel-Levitz, will be president of the new combined enrollment division.

With the acquisition of Noel-Levitz, RuffaloCODY will have about 700 full-time employees. Jasper said all RuffaloCODY and Noel-Levitz locations will remain open and it will not be necessary for anyone to relocate.

RuffaloCODY recently moved into a 92,000-square-foot, two-story corporate headquarters at 1025 Kirkwood Parkway SW. Employees had been working from three locations.

RuffaloCODY acquistions

May 2014: Buffalo Fundraising Consultants, Bristol, UK, a privately-owned fundraising firm best known for its consulting expertise in the area of regular giving

January 2014: ScaleFunder, a California-based fundraising platform that allows universities to harness crowdfunding to engage younger alumni with their alma maters

June 2013: Austen Group, Eagle, Colo., a college and university institutional research

November 2012: Scannell & Kurz, Pittsford, N.Y., a privately-owned enrollment management consulting firm.

April 2012: Admissions Lab, Atlanta, Ga., a privately-owned, web-based recruitment and admissions management services company

August 2010: MoonFire Corp. of Mead, Colo., a fundraising software provider

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