Jeweler's Ideas Earn Him National Fame

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By Rachel Begle

NORTH LIBERTY, Iowa – Jeweler Harold van Beek never thought a special sale at his business in Our Town North Liberty would earn him national attention. But last fall, a unique sales pitch, based on the popular phrase “shotgun wedding” had him appearing in local, national and even international news. The idea was simple, buy an engagement ring for your sweetheart, get a voucher for a shotgun from another local shop.

This is just one of the many ideas van Beek has carried out over his time as a jeweler. Jewelry by Harold has called North Liberty home for two years now. Harold and his wife are natives of the Netherlands, but have called Iowa home for decades. Over the years the family has created custom jewelry for people here in Iowa, and all over the world.

Although business is important, in the end Harold says it’s all about having fun, “When we do fun things, like when we did the royal crown for the Netherlands April Fool’s joke. The most important thing is that people need to have fun.”

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