UI Developed Algorithm Gives Online Dating a New Spin

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By Katie Stinson

IOWA CITY, Iowa - It's like Netflix, but for dating. A new algorithm at the University of Iowa is giving online dating a new spin.

The currently un-named design matches users with compatible partners uses data about the persons past dating habits and levels of attractiveness.

The method could be compared to the popular on-demand internet streaming site, Netflix. It suggests movies to users based on their previous film and television choices.

Kang Zhao, assistant professor at the Tippie College of Business, says this method is different from any other site out there.

"So what we did is to look at your previous interaction history," he said. "We believe your actions speak louder than what you have in your profile."

The algorithm is still being developed. Zhao says he has spoken with executives at dating websites about using this new method of online dating.

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