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Iowa City Pushing Local Business Ahead Of Holiday Weekend

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IOWA CITY, Iowa - The city of Iowa City will offer free parking Thursday, Friday and Saturday of this week in an attempt to increase holiday sales at local businesses. The free parking is one of several incentives the city and downtown district have worked together to create.

"We feel strongly about our local businesses," said Betsy Potter, operations director of the Iowa City Downtown District. "We are a shop local district."

City leaders will also offer a free movie at on Saturday at the Englert Theater. Theater staff will show the holiday movie "Elf" starting at 2 p.m.

"Park for free, watch a movie for free," Potter said. "It's a great way to take a break from shopping."

Other incentives will continue through the holiday season. Monday the city announced they'll offer a supervised session of activities and food for children Friday, December 6 at the downtown recreation center. The goal is to provide a fun environment for kids so parents go shopping, Potter said. The event starts at 4 p.m. and costs $7 per pre-registered child.

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