Holiday Shopping Numbers Down

By Forrest Saunders, Reporter

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By Forrest Saunders

CEDAR RAPIDS, Iowa – Americans are not buying as much this holiday shopping season.

While stores and malls in Cedar Rapids were crawling with people Tuesday afternoon, ShopperTrak – the world’s largest counter and analyzer of retail shopper traffic – reported that for the week of Dec. 16 to Dec. 22, in-store retail sales decreased by 3.1% from the same week last year.

“Bad weather throughout the country kept some shoppers away from stores,” said Bill Martin, ShopperTrak founder. “This past week was their final opportunity to complete their holiday shopping before Christmas – and though many did finish making their purchases, retailers did not see as many shoppers as last year.”

Tonight at six we talk to local last-minute shoppers to find out why they put their gift buying at the bottom of the to-do list.

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