Gender-Specific Vitamin Water Coming to Area

H 10 0 vitamin water (image courtesy of Stone City Bottled Water Co.)

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By Becky Ogann

Story Created: Jul 16, 2010 at 4:37 PM CDT

Story Updated: Jul 16, 2010 at 4:37 PM CDT

ANAMOSA - It was bound to happen.

Gender-specific bottled vitamin water will make its way to local stores on Monday, July 26.

Stone City Bottled Water of rural Anamosa plans to begin distributing the his-and-hers bottled waters, dubbed H 10 0, in 60 Iowa and Illinois counties, owner Libby Boge said.

The product line consists of six different drinks – three formulated for men, and three for women, company sales account manager Patrick Lage said.

For men, it’s “Orange Energy,” blue “Citrus Sport,” and brown “Lemon Iced Tea.”

For women, it’s red “Tropical Energy,” blue “Berry Sport,” and brown “Peach Mango Tea.”

H 10 0 vitamin water (image courtesy of Stone City Bottled Water Co.)

The drinks even have a gender line through their vitamin content. It’s not a huge difference, Lage said, mainly more B viatmins for the men.

The product was originally introduced in tanning salon. Founder Max Recone, encouraged by the acceptance of the product, decided to branch out into retail stores.

Boge said 35 grocery and convenience stores have agreed to carry the product. It will initially retail at a promotional price of $1 per bottle, then switch to a range of $1.59 to $1.79 per bottle.

The gender of water that sells best is expected to depend on the retail outlet, Lage says. Grocery stores and tanning salons are expected to sell more of the female variety, while convenience stores are expected to sell more of the male variety.

Stone City Bottled Water recently began distributing Hawkeye Bottled Water from Humboldt Springs Water Co. Lage said the company plans to begin distribution of other health-oriented beverages soon.

So what to do if your wife brings home a dozen bottles of H 10 0, all of the women’s variety?

You can drink them anyway, Lage says. It won’t make your voice go higher.

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