Cedar Rapids Shoppers Don't Pause for Approaching Snowfall

By Forrest Saunders, Reporter


By Forrest Saunders

CEDAR RAPIDS, Iowa - An impending snowstorm couldn’t stop last-minute shoppers who crowded Cedar Rapids malls and stores to cash in on one of the last days of deals before Christmas.

For some stores, the final Saturday before Christmas is bigger than Black Friday. Super Saturday on average nets around $15 billion in retail sales as shoppers complete their Christmas lists.

“We’ve already been at the mall looking for clothes. Now we’re hitting Best Buy, getting DVD’s and some gift cards. Then, we’ll be over to Barnes & Noble,” said Best Buy shopper, Beth Tygart.

The snow sneaking into Eastern Iowa threatened to keep shoppers from heading out and spending as much, this year. Accumulations of four to eight inches prompted some to get an early morning start.

"I did indeed. I wanted to get out before the snow hits," said JCPenney shopper, Tracey Schilling.

Others weren’t too worried.

"Well my husband plows for a living, so I am not really too worried about it. It could snow eight feet, it really wouldn't affect me," said Best Buy shopper, Teri Finch.

Retailers said those shoppers that don't come out before snow arrives, may bundle up and brave it. They don't expect the weather will impact their sales numbers.

"We've seen a lot of people come out in weather that you can't believe, to do shopping. We're not all that concerned," said Elizabeth McMann, the Merchandise Execution Leader at Westdale Mall’s JCPenney.

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