Casey's, Hy-Vee Launching Fuel Savings Program

Casey's General Store and Kum & Go both operate gas stations on Penn Street in North Liberty. Photographed Monday, July 30, 2012. (Liz Martin/The Gazette-KCRG)

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By Ellen Kurt

Story Created: Oct 25, 2012 at 2:12 PM CDT

Story Updated: Oct 25, 2012 at 10:27 PM CDT

CEDAR RAPIDS, Iowa - Casey's General Stores and Hy-Vee on Thursday announced plans to launch a joint fuel savings program that will provide discounts at the pump to shoppers who purchase grocery items featured in Hy-Vee’s weekly Fuel Saver advertisement.

The discounts, which will range from two cents to 25 cents per item, are loaded onto the customer’s Fuel Saver card at the time they are purchased and remain valid for 30 days. The cards will be scanned at the pump at Hy-Vee and Casey’s stores to reduce the retail price of gasoline.

"Depending on how many items they buy, customers can save $2 or more per gallon on their fuel purchases each week," Ruth Comer, assistant vice president of media relations, said.

Customers can enroll in the Fuel Saver program beginning the week of Nov. 5 at any of the 234 Hy-Vee, Hy-Vee Drugstore, Hy-Vee Gas or Hy-Vee Mainstreet stores in Iowa and seven other Midwestern states. Comer said the Fuel Saver cards, which will be offered at no cost, will become active in the first week of December.

The fuel savings program pairs Hy-Vee, one of the Midwest’s largest supermarket chains, with Casey's, a large regional convenience store chain with 1,700 locations.

Randy Edeker, chairman and chief executive officer of Hy-Vee, said the program differs from a gasoline discount program that the company has offered at its convenience stores. Customers are required to show a receipt from a purchase that day to receive the discount and they need to enter the store to get the discount.

"Fuel Saver allows customers to swipe a card and redeem their discounts at the pump, which is a convenience many customers have requested," Edeker said. "It also offers the potential for much bigger savings when customers purchase a variety of popular items they buy every week."

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