Pork, The Other White Meat? Slogan Change Coming


By Richard Pratt

We here in Iowa know that pork is often referred to as "the other white meat." But not for much longer.

The National Pork Board announced this week it'll do away with that popular ad slogan after 17 years. The "Other White Meat" became one of the most recognized slogans in U.S. advertising history.

Now the board says it will introduce a new slogan for pork -- one that focuses on protein.

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