CEDAR RAPIDS – This year, ten Iowans died in fires caused by careless smoking. Now, the state is taking action to prevent cigarette-related fires.

Nearly every other state in the nation already requires or is in the process of requiring retailers to sell fire-safe cigarettes

They cost the same price, but some smokers say the new cigarettes leave a bad taste in their mouths.

Smokers have already been burned by higher taxes and laws dictating where they can light up. Now, a new state law requiring cigarettes to be fire-safe will change the flavor of their fix.

"It's more blah, more chemicals,” Jon Parrott said.

Cigarette Outlet employee Cassandra Wesley said, "It’s like burnt oil. It's a pretty bad taste."

The new cigarettes burn out faster when they're dropped on the ground or left in an ashtray. Wesley says nearly all of the Cigarette Outlet's cigarettes are already fire-safe.

Customers complained the moment the store started stocking them.

"If you're not constantly smoking them, they'll go out. Then, if you relight it, it flames up in your face because of the paper,” Parrott said.

The new cigarettes look the same on the outside, but special paper on the outside is supposed to make them safer.

Other smokers don't mind the changes as long as they keep people safe.

“Especially for people with early stages of Alzheimer's or some kind of dementia, they're forgetful and I think it's a lot safer,” Michael Brotzman said.

The new taste could also take away some of the temptation.

“If it tastes horrible, I'll probably be more apt to quit sooner,” Timothy Miller said.

So, while some call the change a breath of fresh air, others feel irritated every time they inhale.

The new law goes into effect on Thursday.

After that date, every cigarette sold in Iowa must be fire-safe. The Coalition for Fire Safe Cigarettes says fires sparked by cigarettes kill 700 to 900 people every year.