Girl Scouts Go High Tech with Cookie Sales
By Katie Wiedemann, Reporter
DUBUQUE, Iowa - Thin Mints, Peanut Butter Patties and Shortbread.
They are old favorites, but this year Girl Scouts are marketing the cookies in a new way.
The Girl Scouts of Eastern Iowa and Western Illinois are now doing direct sales. So instead of ordering your cookies and then getting them a month later, the girls now give you your cookies on the spot.
It’s an effort to make things simpler for everyone. But many scouts are also using social media to get those cookies in your hand.
3rd grader Natalie Kaiser and her mom, Angie, help reach out to customers by announcing the sale on Facebook.
Angie said, “It certainly gets the word out more. Instead of seeing the girls in the grocery stores you see them right away online and the girls are selling them the day they can start selling. ”
It’s a far cry from the days of knocking on neighbor’s doors. It’s all part of the Girl Scout Council’s push to embrace online marketing plans.
Parents say online sales are safer and more effective.
Angie said, “Even for Natalie, her uncle being over in Germany. He could see that she’s selling cookies here and we can ship them to him over there. ”
Still Natalie is the salesperson in charge. She keeps track of the orders. She packs up the boxes of cookies and she makes the home deliveries.
It’s all part of Natalie’s job.
Angie said, “I want her to learn responsibility and to be polite. And to learn to say please and thank you to everyone. ”
Girl Scouts will still be selling cookies in booths at grocery stores and shopping malls. In fact, there is a smart phone app for that.
Once downloaded, the free app will display a G.P.S locator and send you to the nearest cookie booth location.
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