Crowne Plaza Hotel Temporarily Loses Brand Affiliation

By Justin Foss, Reporter

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By Justin Foss

CEDAR RAPIDS - The Crowne Plaza Hotel in Cedar Rapids, is once again a Crowne Plaza brand hotel.

Tuesday night the premiere hotel in Cedar Rapids Downtown lost its affiliation with the national brand. The affiliation has since been restored.

Its one of the tallest buildings in town, it's also among the largest buildings in town. The Crowne Plaza Five Season is the downtown's only full-service hotel.

For about a day it didn't have the national backing of the brand Crowne Plaza. Having that brand name attached provides name recognition like a Hilton or a Hyatt.

Kronos Hotels from Atlanta, Ga, is the parent company of the Cedar Rapids hotel.

Kronos representatives said an accounting error lead IHG, which operates the Crowne Plaza brand, to take the hotel off their list.

Kronos representatives said what happened is the company sent in it's monthly franchise fee to IHG and they weren't applied to the right area, so the Cedar Rapids hotel didn't get credit.

The matter was resolved Wednesday afternoon according to the hotel representatives.

Kronos representatives say losing an affiliation is a common situation in the hotel business.

IHG representatives wouldn't comment about the specifics in the case.

The city has an interest in making sure the hotel succeeds. The city owns the land that the hotel sits on. If the hotel were to permanently lose it's flag-ship status, the hotel would be in violation of the city's lease agreement, according to Patrick DePalma, chairman of Cedar Rapids' Five Seasons Commission.

Email Justin Foss at Justin.Foss@kcrg.com

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