The plan was first announced on the site "4-chan" as a way to rile up people of other races and unite white people.
One of the stickers showing up on the University of Iowa campus and elsewhere in Iowa City containing what some see as a racist message ON fRIDAY, nOV. 3, 2017. (Chantelle Navarro/KCRG-TV9)
It's already popped up in the University of Maryland and now it's gotten to Iowa City and the University of Iowa.
"It's annoying,” said University of Iowa Student Jackson Smith. “I wish it wouldn't happen here in Iowa City. I think we're better than that."
"It's okay to be white" is the latest in a series of high tension, politically motivated messages set up by the web forum 4Chan.
It's something a University of Iowa alumnus says is part of a Neo-Nazi type recruitment.
"The intention is that people will over react to the statement and it'll make the news like this and people will see that over reaction as anti-white or whatever because they feel insecure," said University of Iowa Alumnus Justin Comer.
But instead of doing so, it's making students ashamed that somebody would do something like that in town.
“It's a sign of the times we live in that people feel the need to do this,” said Smith. “It's just sad that we really have to divide ourselves this way and try to troll people by using race.”
"Most people are not okay with a lot of races, too, so when it comes to that I could definitely see starting a fight or having a fight about it," said University of Iowa student Caroline Reid.
Comer says he's been taking down all of the stickers that he sees in order to reverse the social campaign.
"Of course it's okay to be white," said Comer. “It's okay to be everything."
In a statement, the University of Iowa told KCRG-TV9 they're "committed to maintaining an environment that recognizes the inherent worth and dignity of every person."
Officials from the City of Iowa City were unable to speak today.