Earning Your Trust

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CEDAR RAPIDS, Iowa (KCRG-TV9) - The term "fake news" has become too common. At KCRG-TV9, we want to fight back. To do that, we need to earn your trust.

A 2016 Gallup poll found only 32% of Americans had “a great deal” or "a fair amount" of trust in the news media. We can — and should — do a lot better than that.

 With that in mind, we are joining a national effort called "The Trusting News Project" to demonstrate our commitment to honest, fair reporting.  We're specifically focused on four main concepts:

1.) How we are distinct from "media" - KCRG-TV9 is often lumped in with national outlets or other news organizations. However, we are different in some key ways and often differ with those organizations' choices or actions. We want to make sure that is clear to you.

2.) Explain our process - Nothing is more frustrating than seeing information or a report and not knowing where that information came from. We're going to work to be more transparent in who we are talking to, why we chose them and how we ended up with the news article we publish.

3.) Demonstrate balance - This one is especially important in our politically robust state. Everyone agrees news stories should be balanced and we strive to do that. We will make sure we are clear in how we worked to show all sides of a story fairly.

4.) Be accessible and responsive - We hope we do this already - but we could always do better. We want you to know who is writing and editing the news stories we air. If you have questions or suggestions, you better be able to reach us and get a response fast. We'll also make special efforts to put our editors and managers out there for you to speak with and ask questions about our news coverage and choices.

All of these efforts, though, are built around you and your input. So please share with us your insights and observations of how we are doing and how we could improve in the form below.

And feel free to contact the newsroom anytime directly at 319-399-5900 or newsroom@kcrg.com

Thank you,
Adam Carros, KCRG-TV9 News Director