Each year, KCRG-TV9 and our Show You Care Sponsors honor outstanding volunteers throughout Eastern Iowa. Nominations are accepted during the month of October. Nine finalists are chosen by an independent panel of judges. The 9 Who Care award recipients are featured during a newscast and honored at a ceremony in February. During the ceremony, the award recipients are each presented with a $500 charity award to give to their charity of choice.
Of these nine winners, one will travel to Washington, D.C. to represent Eastern Iowa in a national competition for a Jacqueline Kennedy Onassis Award.